Season 1, Episode 2: How Secure is a Contract?: The Yeezy, Gap & Telfar Fiasco

When GAP announced its new collaboration with rapper and fashion icon Kanye West, not only did their presence amongst the youth skyrocket, so did their stock. YZY GAP broke the internet, with Kanye West naming 25 year old British Nigerian designer Mowola as Design Director of the coveted collection. YZY GAP is debatably one of the highest anticipated drops of 2021 but what happened to GAP’s collaboration with Telfar Clemens?

Telfar Clemens and GAP were in a sticky contract deal for their collaboration that lead to an even stickier way out of it. Which leaves one question: How secure is a contract, really?

In this episode, we take a look through lens of the Gap and Telfar collaboration that fell through. Specifically, how Kanye West's new collaboration deal, YZY GAP,, plays a key part in it’s resolution.